Color as a design element has its significant power to control and change the entire completion. There are many theories and rules about the study of color, but professor Albers suggests people to learn how color works by experiencing. Along with this idea, designers could try to leave the theories and rules of the color systems behind, instead, observing colors by the visual experiment.
The experience of seeing black and white pictures compare to colored pictures would help designers knowing how color can transform a design. For example, there are two pictures with same contents, one is in blank and white, and the other one is colored. The out come is they would deliver a vast of distinct feelings to the viewer. Historically, the development of film or animation started with black and white. Later on, as the technology improved, color produced. But what does this change effects people’s thinking is that people automatically receive the concept and understanding of “color represents time”. This also becomes a reason of why do we still have black and white pictures and films today. Color has the ability to create the atmosphere and environment of the old time. As a result, This is the understanding of color for every body by their visual experience.
Color Study #2. When varieties of color mixed together.
The short film “Logorama” is an example of how different colors join together and create rhythms and harmony in design. In the film, the producer used hundreds of well know logos to present a story. As an illustration, logo design requires simplicity and clearness; a logo design usually does not have too many colors. The main reason is these simple styles would easy for people to remember and recognize. Thus, by presenting hundreds of logos on one picture, the design would become more dynamic. A single logo will no longer like when it normally displays, instead, each logo becomes a part of the entire picture, like the building blocks on a structure. They play their own roles to reflect the idea of unity. Meanwhile, by zooming out, there are rhythms and harmony interpreted and built up a wonderful design. This is extremely the fascination of color in design.
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