How Form n Content Interact? in "OBJECTIFIED".

There are many designs around us in life which hold both functionality and aesthetics. Rather than just being an object with dutiful practicability, a good design has to have a fine surface too; this is why people study design.

The mass-produced industrial design I have found from the film is the Macbook computer form Apple. As we know, Apple is one of the most successful companies in the world, especially at nowadays; their products sweep into people’s lives in many aspects. If we think about the reason of the huge demand of Apple products by consumers, we will find that they are wonderful designs work in the ways of both functional and aesthetic; in other words, Apple smartly knows how to use materials to build up their design form in order to present the content, which means the daily usage of a computer.

There is an interview of Jonathan Ive, who is the industrial designer of Apple Company, in the film. He talks about the design of Macbook during his interview. According to him, the idea of his laptop design is to let people feel it is “undersigned” and just “naturally in this way”. He than explains how he choose the materiel and put them into the producing process. This interview shows how Ive think and care about the form of design. Fortunately I’ve got a latest model of the Macbook Air days ago, which is also designed by Ive. I have found another interview of him talks about his new work in the introduction video. The Macbook Air is the thinnest laptop in the world today; this accomplishment has made this laptop a lot distinguish from the others. To be more specific, in this case, the content of design is very simple, a laptop, which ordinarily uses by students to do their home work, or for businessmen to do their management. On the other hand, the form of design is the appearance, the look of a laptop; it is about the materials, the color, the shape and even the weight. Consequently, the form becomes more important of presenting the content in here. When a designer conceits the form cannily, the distinction is oblivious.

In conclusion, I think the form of a design is a very significant element works for the content. At the time when it presents the content of a design, it also makes a design special; much more interesting, it would asks more views to love a design.